Does Hiring a Purple Unicorn Help?
Meaning, Existence

Purple, Unicorn, Hiring, Recruitment
Introduction
In the world of recruitment, the term
"purple unicorn" often surfaces, evoking curiosity and interest. But
what does it really mean, and does hiring such a candidate benefit
organizations? This article delves into the meaning, existence, and potential
advantages and disadvantages of hiring a purple unicorn.
What is a Purple Unicorn?
A "purple unicorn" refers to
a candidate who possesses an exceptionally rare combination of skills,
experiences, and qualities that make them ideal for a specific job role. These
individuals are not only highly skilled but also demonstrate unique attributes
that set them apart from other candidates. They can significantly enhance an
organization’s performance and reputation due to their extraordinary
capabilities.
Advantages of Hiring a Purple Unicorn
Enhanced Workplace Development:
Purple unicorns bring a wealth of knowledge and innovative ideas that can
propel an organization forward. They contribute to improving the overall
functioning of the company and help in scaling the business.
Leadership Qualities:
These candidates often exhibit strong leadership skills. They are capable
of taking initiatives, managing teams effectively, and inspiring their
colleagues to perform at their best.
Increased Productivity: Due
to their high level of expertise, purple unicorns require minimal training
and can quickly become productive members of the team. They help in
driving the organization’s goals more efficiently.
Competitive Advantage: In
a competitive market, having a purple unicorn can give an organization a
significant edge over its competitors. Their unique skill set can drive
innovation and problem-solving within the company.
Reduced Turnover:
Purple unicorns, when well-matched with their roles and the organization’s
culture, tend to have higher job satisfaction, leading to lower turnover
rates and reduced recruitment costs.
Disadvantages of Hiring a Purple Unicorn
High Demands:
These candidates are aware of their value and often have high
expectations. They may demand a high salary, flexible working conditions,
and other perks, which can strain the organization’s resources.
Resource-Intensive Recruitment:
Finding and hiring a purple unicorn is a time-consuming and expensive
process. It requires significant investment in terms of time and money,
which can exceed the recruitment budget.
Overlooking Other Talents: The
intense focus on finding a purple unicorn might lead recruiters to
overlook other capable candidates who could also add value to the
organization. It’s like searching for a diamond while ignoring the gold
around it.

Image Source: www.embroker.com
Strategies for Attracting Purple Unicorns
Optimize Job Postings:
Crafting compelling and clear job descriptions that highlight the roles,
responsibilities, and benefits can attract these rare candidates.
Offer Competitive Packages:
Providing attractive compensation and benefits packages can make your
organization stand out to purple unicorns.
Promote Work Flexibility:
Demonstrating a commitment to work-life balance and offering flexible work
options can attract top talent.
Engage Candidates Effectively:
Maintaining regular communication and keeping candidates engaged
throughout the recruitment process can leave a positive impression and
increase the chances of hiring them.
Showcase Your Employer Brand:
Highlighting what makes your company a great place to work can attract
purple unicorns. A strong employer brand can set your organization apart
in the eyes of these exceptional candidates.
Conclusion
While hiring a purple unicorn can
bring substantial benefits to an organization, it is essential to balance the
search with the recognition of other valuable candidates. By optimizing
recruitment strategies and maintaining a broad perspective, organizations can
enhance their teams with both exceptional and capable talents.
Hiring a purple unicorn can be a
game-changer, but it requires thoughtful consideration and strategic planning
to truly reap the benefits.